The benefits of social media for churches and ministries
Social Media has become a serious buzz word, synonymous with growth and explosive marketing. Most anyone anywhere will tell you that you NEED social media, perhaps without being able to really tell you why. While the days of free explosive marketing on Facebook are probably done, there is still untapped value for those who aren't engaging on social media.
Consistent social presence, even as little as 2 - 3 posts per week, benefits both your current congregation and the broader community by increasing clarity and improving communication.
Your Current Congregation
Even if they're at the service on Sunday where you announce the upcoming games night, people need reminders for what is going on, as well as confidence in the details. For you current congregation, it's important to be consistently posting updates, upcoming event details, photos that show how events went or content relevant to the current series.
This helps by;
- enabling them to share and invite their friend/family to what is going on at church,
- take social ownership of their membership to church easily by being able to interact with tagged photos and videos,
- know where to find information easily, making it more likely they will attend 'extras',
- as well as encouraging them throughout the week while they are not surrounded by their church family.
The General Public
For those who aren't already connected with your church or ministry organisation, a social media presence shares the story of who you are. It demonstrates what you stand for, who is a part of your mission and community and even speaks to a person about if they think they'll fit in too.
Due to the nature of the Facebook algorithm, it is unlikely that your posts will reach a large audience outside of those who intentionally seek out the page. However, increasingly Facebook is being used as a search engine, and people look to a Facebook page for updated information and to form a preliminary opinion of a place or group before going on to the website. This is due to the social proof we see on Facebook; like reviews, likes, comments and shares.
Often when we look up a place or business and it's Facebook page is outdated, we make a judgement on its activity and quality.
Increasingly people are also using Facebook Messenger as a legitimate way to contact businesses to ask questions or clarify information, social media management helps with fielding these messages, as well as responding to comments or sharing relevant connecting content.
As a partner in the work of Jesus, your organisation is in a unique position - you have the best story to share in the world! Through social media you can shape the story of who you are, engage those who aren't a part of your community and enrich the experience of those who are.
Want consistent social media but don't have the time?
Enquire now with Virtual Church Assist about our inexpensive social media solutions.