How to run a successful event stall
A stall can be a great way to gain exposure in your community, invite people to your church and provide information about who you are and what you do. Or it could be a big waste of time, energy and resources. There are a few key elements to consider before deciding when, and if, you should be using your finite resources in this way.
WHO is your target market?
Who are you trying to reach? If you’re at the point where you’re wanting to promote your church or ministry, you should already know the answer to this question. Are you aiming at students? Families? Retirees? Or everyone? Knowing the type of person you want to reach will then determine if you even have a stall, and at which events/locations you need to be at.
Once you’ve locked in which events you need to be at, seek out the best spot to place yourself. If it’s a conference, where will people be loitering during the breaks? Can you situate yourself by the coffee or food? If you are one of many stalls at a local community event or market, be there as soon as you’re able to set up - you will be up against some great competing stalls and a prime location will dramatically effect the success of your stall.
It’s the little things that count. How can you be set apart from everyone else? Why should they stop their conversations and walk over to a stranger? Consider giving something away for FREE! Whether that is a goodie bag, food, a balloon or face painting for kids, anything - just give something away! Food will often be the first reason they come to your table, then let your friendly nature make them stay. Do you have music playing in the background, a challenge for them to participate in? Given the context your in, just keep thinking what will set you apart?
Make sure you know the next step for everyone who comes to your stall. Once they are engaged, will they receive an invite to church or an event? Are they signing up for a newsletter? Are they joining a program? Do they follow your social media - have a next step for everyone who engages with you so your initial meeting isn't just a fleeting one.
People are less likely to remember what you've said, but will remember how you made them feel.
At the end of the day, if someone has made it over to your table it will be your genuine nature that keeps them engaged. People make judgements as soon as they meet you and your 'brand', so being genuine will be key to your success. Make sure they walk away with a positive understanding of your church/ministry and pray they have a desire to return!